Course #5 - Telling Your Story Through the Media - PR Strategies for Nonprofits

Course #5 - Telling Your Story Through the Media - PR Strategies for Nonprofits

0:00​ - Introduction

0:50​ - Earned Media / PR

3:40​ - Shifting Media Landscape

5:10​ - What is Your Unique Story / PR Strategies

9:50​ - Core Components to a Press Release

12:48​ - Border Mosque PR Example

16:28​ - Multilingual PR

22:00​ - Follow the Story - Long Term PR

27:30​ - Diverse Strategies for Global Press Rollout

Course #5 - Supplemental Reading & Watch List

Public Relations

The End of News as we Know It - How Facebook Swallowed Journalism - Emily Bell

SmartChart 3.0 - Helping Nonprofits Make Smart Communications Choices - Spitfire Strategies 

6 Best Press Release Distribution Services - Alana Rudder