Course #4 - Publishing Strategies for 2021 - Social Media & Livestreaming
Course #4 - Publishing Strategies for 2021 - Social Media & Livestreaming
0:00​ - Demo Day Examples
4:40​ - #2 - Rented Media - Social Media
5:50​ - Social is All About Engagement
7:00​ - Social Media Platforms Overview
10:00​ - Social Platform Usage Brands vs. Consumers
11:40​ - Social Demographics & Audiences
14:50​ - Direct Message Platforms
16:00​ - Facebook Algorithm Overview
20:20​ - Social Media, Politics, and Bots
24:40​ - Streaming Growth
26:20​ - Live Streaming Platforms
30:20​- Repurposing Livestreams
35:50​ - Shifting Podcasting Audiences
37:50​ - Building Your Own in House Streaming Studio
Course #4 Slides
Course #4 Reading & Watch List
Social Media:
How the Facebook Algorithm Works in 2020 and How to Make it Work for You - Hoot Suite
Best Times to Post on Social Media Post Covid - Liz Moorhead
The Rise of TikTok and its Parent Company ByteDance - Turner Novak
2020 is the Year Brands Take TikTok - The Startup
How China is Changing Your Internet - NY Times
How Russian Bots Instrumentlalized Islamophobia - Bridge Initiative at Georgetown Univesity
12 Ways to Spot a Bot - #BotSpot
Live Streaming:
12 Best Live Streaming Platforms & Tools 2020
Zoom will mess up your audio and video quality to save bandwidth costs, here is a great video to at least change your settings to increase the quality - 7 Secret Zoom Features You’ll Use Right Away
A Step by Step Guide on How To Use StreamYard to Live Stream Your Ramadan Tafsir and Lectures - Najeeb A. A. Gambo
How Hip-Hop Royalty Found a New Home on Instagram Live - New York Times
The Virus Changed the Way we Internet - New York Times
Live Streaming Setup for Churches 2020 - ChurchFront
Streaming Starter Kit? Only $200 for a Capture Card, Camera and USB Microphone?
Podcasting:
The Definitive Podcast Directory List (2020)
Podcast Promotion: 13 Marketing Tactics to Get More Podcast Listeners
31 Best Podcast Hosting Platforms