Course #1 - Telling Beautiful Stories to Create Narrative Change
Course #1 Telling Beautiful Stories to Create Narrative Change
0:00 - Course Intro
5:58 - Culture is everything
8:13 - Ecosystem Building
10:16 - Every org is now a digital organization
11:14 - Empowering creatives
12:34 - Stories are at the center of our lives
13:56 - Storytelling from below
16:20 - Framing
24:45 - Representation matters
25:19 - The Hero & Anti-Heros Journey
26:50 - Pixar's Rules of Storytelling
28:45 - Islamic Storytelling
34:58 - Malcolm X as Media Theorist
36:55 - Turning on Your Organization Switch for Storytelling
37:47 - Public Narrative - Marshal Ganz
39:23 - Elements of Story - Center for Story-Based Strategy
41:10 - The Battle of the Story
42:03 - Storytelling for Spiritual Impact
46:25 - Empowerment vs. Assimilationist Narratives
47:50 - Narrative Infrastructure
51:55 - Faith-Rooted Storytelling
53:10 - Halal Branding
57:23 - Demo Day Overview
Course #1 Reading & Watch List
Digital Media Course Reader (This content is not required reading, but content to take you much deeper into the world of digital media if you wish to go there).
13 Steps to Learn How to Think Like a Digital Media Publisher by Dustin Craun - The idea for this course stems from this article
Media New & Otherwise Course Syllabus by Roy Bahat - (MBA Course I took at the UC-Berkeley Haas School of Business, one of the best overviews of the digital media industry anywhere)
The Landscape of Digital Media in 2017: A Curated Reading List for Founders and Investors by Dustin Craun
Culture & Ecosystem Building
“In this group challenge, kindergartners beat MBA’s every time.” by Daniel Coyle, author of The Culture Code
TechStars' Brad Feld a Startup Community Needs a 20 Year Time Horizon - Knowledge @ Wharton
Build a Successful Creative Culture with 7 Core Principles from Pixar
Lessons from Pixar - The Braintrust - Ameet Ranadive
Storytelling & Narrative
What Makes a Hero’s Journey (Video) by Matthew Winkler, TedED
Introduction to Story-Based Strategy, the Center for Story-Based Strategy
The Polished Mirror: Storytelling and the Pursuit of Virtue in Sufism, Path & Present Podcast with Baraka Blue
Changing our Narrative about Narrative, by Rashad Robinson
Transforming California from Red to Blue - How Community Organizing Changed the Political Landscape - Produced by Dustin Craun
Good Books (If you want to go deeper)
Story - Substance, Structure, Style, and the Principles of Screenwriting (Book) - Robert McKee
Startup Communities by Brad Feld
Creativity Inc. by Ed Catmul
Good Films on Media Production
The Century of the Self - Adam Curtis
Won't You Be My Neighbor (2018 Documentary about Mr. Rogers)
Spielberg (HBO)